The Goal of the Project
BK Safetywear were had been online running an ecommerce website for nearly 2 years but they were running into dead ends regarding the platform (EKM) they were using and after I spoke with the developers it seemed clear that there was no definite timeline to implement the features or fix the bugs they were experiencing, such as payments failing with Paypal Pro. The Ultimate goal was to find the best way to increase sales on the website.
My Role in the Project
I was contracted to research alternative ecommerce platforms which could provide the features and quality of service to run the website successfully. I was also required to move the database from EKM to Bluepark and redesign the look of the website and restructure the navigation to make the user experience better.
The Process I Used to Achieve the Goal
We settled on Bluepark as it had all the features we required (regarding B2B) and the reviews and forums suggested there were no integration issues with Paypal Pro. I then had to migrate the entire database including their products and customers from EKM to Bluepark. This was made slightly easier as Bluepark provide an import template from EKM. There was an amount of tidying I had to do on the data and I took the opportunity to remove everything we no longer needed before importing it.
Updates: 15 August 2014
Since the website was relaunched using Bluepark we have continued to improve the website, increasing the range of products and adding new content to push the site up in Google ranking. Many of the product pages are listed on the first page of Google but for some terms such as Hi Vis Waistcoats and Hi Vis Clothing more work is needed to get the site above the much larger competitors.